Bondsmith Partners with abrdn to Launch Integrated Cash Solutions for Financial Advisers

We’re thrilled to announce that Bondsmith has partnered with abrdn to enhance the wealth management experience for financial advisers and their clients. As part of this collaboration, we’re proud to provide access to a wide range of competitive cash products, which are now fully integrated into abrdn’s Wrap platform.

abrdn’s new cash solutions, available exclusively through Wrap, offer advisers the opportunity to help their clients take full advantage of fixed term deposit and notice day accounts from a range of banks and building societies. These solutions are designed to diversify client portfolios while providing simple, efficient management of cash investments.

Our partnership with abrdn enables advisers to access exclusive rates from trusted providers, such as Investec and Société Générale, ensuring their clients can earn attractive returns with peace of mind. Importantly, all products provided through Bondsmith are fully protected by the Financial Services Compensation Scheme (FSCS), reinforcing our commitment to security and trust.

The integration of Bondsmith’s solutions within Wrap means that advisers can now manage more of their clients’ assets in one place, streamlining the investment process while offering a broader selection of products. Cash solutions can be monitored alongside existing investments and used within Wrap’s multiple Personal Portfolio functionality, making it easier for clients to achieve specific savings goals.

Russell Bignall, Managing Director at abrdn Adviser, highlighted the importance of this integration: “This new cash solution offers financial advisers competitive cash products for their clients, further expanding the investment options available on our platform. As advisers strive to provide holistic financial planning services, it’s crucial that they have complete visibility of all their clients’ assets. Our fully integrated cash solution makes this easier than ever.”

This partnership represents a significant step in our mission to provide innovative cash solutions to investors, offering them a seamless and rewarding experience. We’re excited to work alongside abrdn in delivering flexible, competitive products that help clients meet their financial goals.